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Should You Hire a Consultant or In-House?
Read more: Should You Hire a Consultant or In-House?You realize you need a more robust social media program, so it’s time to hire. But do you want this person to be in-house? Or are you looking for a social media consultant? Just like when you are trying to decide between an agency or a freelancer, there are a lot of things to consider.…
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The Balance Between Control and Freedom with a Social Media Consultant
Read more: The Balance Between Control and Freedom with a Social Media ConsultantWhat is most likely to kill a social media program? A client who wants to control every move of a social media consultant. Like to the point where the consultant has to run every comment by the client. Things start feeling sluggish and the social media consultant feels uninspired. And very quickly, it trickles down…
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Inspiring a Social Media Consultant
Read more: Inspiring a Social Media ConsultantAs a social media consultant, I will be honest: There are just some clients who make it hard for me to do great work for them. These clients are very rare, but they are so exhausting that they usually stick out more than any other clients. Sometimes I feel like screaming, “I JUST WANT TO…
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What Information Your Social Media Consultant Needs for Reports
Read more: What Information Your Social Media Consultant Needs for ReportsReports can be super unique to clients and consultants. No two consultants will do it the same way and no two clients need the same information. You can talk it through during onboarding, but I’ve found that clients really need to see a report to decide if what I present is what they need. So…
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Why It’s Important to Go Long With Your Social Media Consultant
Read more: Why It’s Important to Go Long With Your Social Media ConsultantI received a phone call I always love. Someone saw me speak and connected with me. They wanted to hire me as their social media consultant as soon as possible. Considering I connected with them as well, I was beyond excited. The problem? They only wanted to hire me for a week of work. They…
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Managing Social Media Client Expectations
Read more: Managing Social Media Client Expectations“Yes, when I worked with her before, I increased her company’s engagement by 5000%.” The second those words left my mouth in a prospective social media client meeting I wanted to pluck them from the air and stuff them back in as quickly as possible. But I said it. The prospect heard it. And now…
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Integrating a Social Media Consultant into Your Team
Read more: Integrating a Social Media Consultant into Your TeamThe way I like to work with a client is fully integrated into the team, almost like an employee but of course not quite. I am a social media consultant after all and there are lines. But I still want to know everything that’s going on or at least how to quickly get the information…
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How to Provide Feedback to a Social Media Consultant
Read more: How to Provide Feedback to a Social Media Consultant“I hate this.” This was not the feedback I had expected hear from a client, especially when it comes to work we had agreed on. I took a deep breath and asked as calmly as possible, “What do you hate about it?” There was no use getting emotional about it. That wasn’t going to help…
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Mistakes While Managing a Social Media Consultant
Read more: Mistakes While Managing a Social Media ConsultantI’ve seen clients make loads of mistakes while managing social media consultants. I’ve experienced it personally and through stories from other social media consultants. Luckily, I’ve also had many wonderful clients who have gone above and beyond. That has kept me going over the years. But the fact remains that even wonderful clients can make…
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How Often Should You Get Reports
Read more: How Often Should You Get ReportsWhen you’re working with a consultant, you use your reports to make sure that they are on task and getting the numbers you expect. They allow you to get to know what’s going on without having to constantly be on the social media accounts and fill in the gaps about whether you are co-creating the…
