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What I am reading 9/19/25
Read more: What I am reading 9/19/25It’s been a weird and wonderful week. And although it’s been full of library joy, I haven’t been reading as much. This week started off with a realization that this quick story about my daughter I had told on Threads was not only going viral for me, but it was also being picked up by…
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Moving customers through the marketing funnel using social media
Read more: Moving customers through the marketing funnel using social mediaThe marketing funnel seems to have been thrown away lately in favor of spraying content everywhere and praying that it works. I have theories about why some of these fundamentals are going away, but that could be a blog post of its own. The fact is that marketing fundamentals still work on social media. And…
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Write a Story for Your Brand Posts
Read more: Write a Story for Your Brand PostsA lot of people talk about telling your story online, but they talk in generalities to the point that I don’t think anyone knows what that means. And that always leads to a lot of confusing content. So what is it like to write a real story with your content? And how should it fit…
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Handling Writing Feedback
Read more: Handling Writing FeedbackThe other day, I read a post on LinkedIn saying that finding a writer that can handle feedback on their writing and not take it personally is rare. Not all that surprising. We’re putting our heart out there and hoping someone will love it. It’s disappointing when they seemingly don’t. But if you can’t handle…
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Writing For the Holes
Read more: Writing For the HolesOne of my best skills is being able to see holes clearly. What does that mean? It means I can look at your niche, do some research and tell you exactly what you’re missing. These all important holes can make a huge difference in getting you connected to the right audience and making business happen.…
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I Don’t Have Social Media Content. What Should I Do First?
Read more: I Don’t Have Social Media Content. What Should I Do First?When starting from scratch, the tasks needed to create enough social media content to sustain you can seem insurmountable, especially when marketing budgets are being slashed and we are all expected to do more with less. So what do you do when you have all the tasks to do and they’re all vital? You start…
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Why AI Still Needs a Personal Touch on Social Media
Read more: Why AI Still Needs a Personal Touch on Social MediaAI has been on the top of everyone’s list lately. It’s creating waves that will rock so many industries. Whether that will create more work or less remains to be seen, but it will definitely change the way we work. But what about social media? I think some content marketers have been quaking in their…
