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Can you replace a social media consultant with AI?
Read more: Can you replace a social media consultant with AI?I’m seeing a trend of people not investing in their social media as much and replacing people with AI. As someone who has made a career as a social media consultant, yes, this is a troubling trend. But I’m also a realist. Budgets are tight. If you have the choice between something that is free…
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Creating trust in an untrustworthy world
Read more: Creating trust in an untrustworthy worldI talk about trust a lot. I think it’s the most important aspect of social media that you should be focusing on besides achieving business goals. But alas, you can’t really monetize trust and it’s difficult to quantify as well, so it’s most likely to fall to the wayside. Here’s the thing though: If you…
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How I use AI right now
Read more: How I use AI right nowAs I’ve been looking for new opportunities and deciding what’s next for me, I’ve been pumping out proposals and filling out applications. There’s a bit of excitement and hope in all of these. But we won’t talk about how often that excitement and hope gets crushed. On the bright side, it’s giving me a lot…
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Ways to build a community
Read more: Ways to build a communityLike I briefly talked about last week, community is what is going to set brands apart in the answer economy. Why? We can’t necessarily trust the answers we’re being given. When you don’t know what’s real or false, you have to start relying on people. So while you’re investing so much time and effort in…
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AI is not always the answer
Read more: AI is not always the answerEvery week, I’m reading more and more articles about AI. When I think every side has been covered, another angle pops up. To say AI is hot for every industry right now is more than an understatement. In social media, people are trying to use it to take the place of the social media manager…
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Why AI Still Needs a Personal Touch on Social Media
Read more: Why AI Still Needs a Personal Touch on Social MediaAI has been on the top of everyone’s list lately. It’s creating waves that will rock so many industries. Whether that will create more work or less remains to be seen, but it will definitely change the way we work. But what about social media? I think some content marketers have been quaking in their…
