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The Role of Patterns to Keep You Consistent
Read more: The Role of Patterns to Keep You ConsistentWhat I can do better than most is staying consistent on social media for clients. There are a lot of secrets on how I do it, but the first one I recommend to those getting started is creating patterns. What do I mean by that? And how can you create your own pattern? Let’s get…
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Telling a Story on Social Media
Read more: Telling a Story on Social Media“Just tell a story.” It’s repeated so often that storytelling has almost lost its meaning. And yet it’s the most important thing you should be doing on social media. But what is storytelling and how can you incorporate it into your social media plan? What is the story of your organization? This is where your…
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Talking at Fans Versus Talking with Fans
Read more: Talking at Fans Versus Talking with FansFans are your greatest asset. They’ve chosen to follow you? That’s amazing. Whether they want to be passive or active fans, the choice to become a fan is a huge honor. And yet I see so many pages not treating it as an honor and instead, treating their fans as people they can use. It’s…
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What I Learned From Going Viral on Threads
Read more: What I Learned From Going Viral on ThreadsLast week I was harassed by a guy at the gym. Because I have trouble recalling details after events like that, I made the decision to film my story and post it to Instagram. And then it seemed right to also write it out to cement the details, so I posted it on Threads. The…
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The Followers Tag on Facebook
Read more: The Followers Tag on FacebookBased on my notifications, a lot of you have figured out that if you tag @followers on Facebook, your fans will get a notification that you posted. A LOT OF YOU HAVE FIGURED THIS FOLLOWERS TAG OUT. I’ll be honest: I’m not paying attention to these notifications anymore. It’s annoying to get tagged in posts…
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The Quality Social Media Engagement Post
Read more: The Quality Social Media Engagement PostWhen it comes to social media, an engagement post is a smart piece of content to dot into your calendar. The algorithm takes into account past posts when deciding how many people should see your current post. To give that post a boost, especially when it’s something you need people to see, putting an engagement…
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Think Small on Social Media
Read more: Think Small on Social MediaWe are so programmed to constantly think of going bigger that it’s not surprising that we think that way on social media. Chase after bigger influencers, get bigger engagement and more. Makes sense, right? But what if I told you that in most cases it’s better to think small when it comes to social media?…
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Building a Community on Social Media
Read more: Building a Community on Social MediaOn most social media pages, I see the audience is treated more like people you push information at than anything else. That misses huge opportunities to get your content in front of more people by using more community techniques. And if you aren’t treating your audience like a community, it is very likely social networks…
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Why Timing is Still Important to Social Media
Read more: Why Timing is Still Important to Social MediaWhenever I speak on social media, I always talk about timing. The timing of a post is one of the main factors that determines whether a post will be successful. And still, I see some weird stuff. I’ll see a post at 6 am EST for a page that purports to be a national organization.…
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Start Working Towards the End of the Year Now
Read more: Start Working Towards the End of the Year NowEvery year, I see so many organizations enter the end of the year with regret. They didn’t hit their donor numbers. They didn’t hit their marketing goals or some other goal that is super important to their organization. And now they are in a mad rush to do it while every other organization is trying…
