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How to Prepare to Work with a Social Media Consultant
Read more: How to Prepare to Work with a Social Media ConsultantWhether it’s the first time or the tenth time you have brought a social media consultant into your business, it’s important that you prepare to make sure everyone is successful. There is the idea that social media consultants should work within a silo, but I assure you that if you leave them off onto their…
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Creating Goals for a Social Media Consultant
Read more: Creating Goals for a Social Media ConsultantThe first thing you should do when you are starting to work with a social media consultant is to set goals for this relationship. That sounds simple enough and something a client should be able to do on their own, but it tends to be more complicated. Most clients know the broad brushstrokes. They get…
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Tips for Working with Your First Consultant
Read more: Tips for Working with Your First ConsultantOne time, I had a client contact change and I kept hearing from this new client contact, “You’re my first consultant. I don’t know how to work with you.” I bent over backwards with this client contact to help her and still kept getting that same feedback. So I tried harder. But it was still…
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The Importance of Client-Consultant Trust
Read more: The Importance of Client-Consultant TrustI feel like I keep writing about what can destroy trust in the client-consultant relationship. So it struck me that it might be worth talking about the opposite. Who wants to live in the negative anyway? Trust is something that can make the execution of a social media plan absolutely seamless. And the lack of…
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Scope Creep: What You Need to Know
Read more: Scope Creep: What You Need to KnowThere was an awful pit laying heavy in my stomach. My client just told me to start posting on another network, because I should be able to just copy and past content from Facebook. “It shouldn’t be a huge deal.” Except it was. This network wasn’t included in our contract. I didn’t have any available…
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Avoiding the Shiny Object Syndrome with Social Media Clients
Read more: Avoiding the Shiny Object Syndrome with Social Media ClientsThe biggest issue I come across with client relations is Shiny Object Syndrome. A client saw something on social media and they want that reaction as well. Why not basically copy it and do it on our channels as well? Or there’s a brand new network that’s getting a lot of press. Why aren’t we…
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A Love Note to My Favorite Social Media Client
Read more: A Love Note to My Favorite Social Media ClientI have been blessed with some fantastic social media clients over the years. I have represented some amazing causes and cities I have absolutely adored. And the people I worked with have been so smart and talented. This isn’t a brag. It’s just facts. I consider myself lucky to have called each and every one…
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Become a Social-First Organization
Read more: Become a Social-First OrganizationWhen I saw this post from a Duolingo social media manager, I cheered. Social-first thinking? Having open communication with your social media manager? Empowering your social team? YES. These are all the makings of great social media marketing and will get organizations so much further. Are you thinking this sounds like a pipe dream? Do…
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Why You Need to Plan
Read more: Why You Need to PlanI’m seeing a trend that is troublesome. It’s a trend towards not making a plan. Instead, more and more marketers are flying by the seat of their pants hoping something works. For so many reasons, that’s unacceptable. “But social media is ever-changing and we need to remain nimble and responsive!” Um, it’s not changing that…
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Communication Between the Client and the Social Media Consultant
Read more: Communication Between the Client and the Social Media ConsultantOver the years, I have had many different kinds of clients with many different communication styles. I’m adaptable, so I tend to take my lead from the client and make my systems suit them. Is it sometimes like putting a square screw into a round hole? For sure. But, eventually, with lots of listening from…
