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Become a Social-First Organization
Read more: Become a Social-First OrganizationWhen I saw this post from a Duolingo social media manager, I cheered. Social-first thinking? Having open communication with your social media manager? Empowering your social team? YES. These are all the makings of great social media marketing and will get organizations so much further. Are you thinking this sounds like a pipe dream? Do…
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Why You Need to Plan
Read more: Why You Need to PlanI’m seeing a trend that is troublesome. It’s a trend towards not making a plan. Instead, more and more marketers are flying by the seat of their pants hoping something works. For so many reasons, that’s unacceptable. “But social media is ever-changing and we need to remain nimble and responsive!” Um, it’s not changing that…
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Communication Between the Client and the Social Media Consultant
Read more: Communication Between the Client and the Social Media ConsultantOver the years, I have had many different kinds of clients with many different communication styles. I’m adaptable, so I tend to take my lead from the client and make my systems suit them. Is it sometimes like putting a square screw into a round hole? For sure. But, eventually, with lots of listening from…
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When It is Not a Social Media Strategy
Read more: When It is Not a Social Media StrategyRecently, on Threads, a man posted his strategy for the rest of 2024. He then proceeded to list the number of times he would be posting on different networks. A woman reposted his post with the comment, “This is not a strategy.” Predictably, she was roasted by a certain kind of internet dweller with taunts…
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Client Boundaries from a Recovering People Pleaser
Read more: Client Boundaries from a Recovering People PleaserClient boundaries are hard. It’s hard to know when you are asking for the right things and then it’s hard to enforce those boundaries when the client tiptoes through the tulips while you’re depending on them for a paycheck. The older I get, the more likely I am to say, “This is not working for…
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Why Personality is So Important When Selecting a Social Media Consultant
Read more: Why Personality is So Important When Selecting a Social Media ConsultantI’m of the view that great social media consultants are born, not made. Personality factors in so much in the world that I would rather hire based on that than skills. Okay, so that last sentence sounds a little crazy. The basic skills of social media can be taught. The thirst for knowledge in this…
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Social Media Client Questionnaire: Why I Ask What You Love
Read more: Social Media Client Questionnaire: Why I Ask What You LoveWhenever someone hires my company for social media consulting, the first thing that happens is they are given a social media client questionnaire to fill out. It’s easy to guess at what some of my questions are, but there are probably a few that would surprise you. And yes, as you can tell by the…
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How to be a Great Social Media Client
Read more: How to be a Great Social Media ClientI’m settled into my trusty recliner with a cup of coffee. The dogs are down in their home in the basement, which we affectionately call “Hell.” The cat is sleepily looking out the window while cuddled up on his cat tree. And the baby… she’s cooing to herself as she decides whether she is awake…
