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Inspiring a Social Media Consultant
Read more: Inspiring a Social Media ConsultantAs a social media consultant, I will be honest: There are just some clients who make it hard for me to do great work for them. These clients are very rare, but they are so exhausting that they usually stick out more than any other clients. Sometimes I feel like screaming, “I JUST WANT TO…
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How to Handle a Disagreement with Your Social Media Consultant
Read more: How to Handle a Disagreement with Your Social Media ConsultantWe’re al very unique people, so we don’t agree on everything. So it’s not surprising that you’ll have a disagreement with your social media consultant from time to time. It’d be weird if you didn’t. I always view a big part of my job as aligning the interests of the client an the audience in…
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What Information Your Social Media Consultant Needs for Reports
Read more: What Information Your Social Media Consultant Needs for ReportsReports can be super unique to clients and consultants. No two consultants will do it the same way and no two clients need the same information. You can talk it through during onboarding, but I’ve found that clients really need to see a report to decide if what I present is what they need. So…
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Why It’s Important to Go Long With Your Social Media Consultant
Read more: Why It’s Important to Go Long With Your Social Media ConsultantI received a phone call I always love. Someone saw me speak and connected with me. They wanted to hire me as their social media consultant as soon as possible. Considering I connected with them as well, I was beyond excited. The problem? They only wanted to hire me for a week of work. They…
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Integrating a Social Media Consultant into Your Team
Read more: Integrating a Social Media Consultant into Your TeamThe way I like to work with a client is fully integrated into the team, almost like an employee but of course not quite. I am a social media consultant after all and there are lines. But I still want to know everything that’s going on or at least how to quickly get the information…
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How to Provide Feedback to a Social Media Consultant
Read more: How to Provide Feedback to a Social Media Consultant“I hate this.” This was not the feedback I had expected hear from a client, especially when it comes to work we had agreed on. I took a deep breath and asked as calmly as possible, “What do you hate about it?” There was no use getting emotional about it. That wasn’t going to help…
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Mistakes While Managing a Social Media Consultant
Read more: Mistakes While Managing a Social Media ConsultantI’ve seen clients make loads of mistakes while managing social media consultants. I’ve experienced it personally and through stories from other social media consultants. Luckily, I’ve also had many wonderful clients who have gone above and beyond. That has kept me going over the years. But the fact remains that even wonderful clients can make…
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How Often Should You Get Reports
Read more: How Often Should You Get ReportsWhen you’re working with a consultant, you use your reports to make sure that they are on task and getting the numbers you expect. They allow you to get to know what’s going on without having to constantly be on the social media accounts and fill in the gaps about whether you are co-creating the…
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My Biggest Consultant Pet Peeves
Read more: My Biggest Consultant Pet PeevesI’m a consultant, so of course I have pet peeves when it comes to what other consultants do. That just goes without saying. We all do things differently, and what I see as a problem, a consultant may have experience with it working. So mostly I keep my mouth shut when it comes to what…
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Why Should a Client Stay Up-to-Date on Social Media?
Read more: Why Should a Client Stay Up-to-Date on Social Media?I’ve heard more than once. “I pay you to keep up-to-date on social media. I don’t need to know any of this.” I’ll be honest: It’s one of my least favorite things to hear from a client. And any time I do hear it, I know it’s likely that this person will not remain a…
