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What I Am Reading 7/19/24
Read more: What I Am Reading 7/19/24I don’t know how it is in your neck of the woods, but it is hot here. Normally that would bode well for reading, but it’s also a super busy time in my toddler’s social life. Those last three words would have made me laugh in a past life. But the fact is that I…
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The Importance of Client-Consultant Trust
Read more: The Importance of Client-Consultant TrustI feel like I keep writing about what can destroy trust in the client-consultant relationship. So it struck me that it might be worth talking about the opposite. Who wants to live in the negative anyway? Trust is something that can make the execution of a social media plan absolutely seamless. And the lack of…
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On Being Lonely
Read more: On Being LonelyI used to be so lonely. It didn’t make sense to me. I was talking to people constantly and felt like I had so many humans in my life. But the fact was that I wasn’t getting out of my house much and I was only talking to people on social media. This was also…
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Scope Creep: What You Need to Know
Read more: Scope Creep: What You Need to KnowThere was an awful pit laying heavy in my stomach. My client just told me to start posting on another network, because I should be able to just copy and past content from Facebook. “It shouldn’t be a huge deal.” Except it was. This network wasn’t included in our contract. I didn’t have any available…
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When It Feels Like You Need a Big Change
Read more: When It Feels Like You Need a Big ChangeThere was an anonymous post in a group I belong to that I’ll be thinking about for a long time. A member basically said they hated everything about what they were doing for a career and needed out. It broke my heart to see someone in a place where a big change seemed like the…
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On Moderation and Community Management
Read more: On Moderation and Community Management“I can’t get people to talk.” When someone says that, my spidey senses perk up and I have to stop myself from screaming, “I SPECIALIZE IN COMMUNITY MANAGEMENT.” I wouldn’t say it’s my favorite part of social media. I love the content and connections part of it. But my God, I’m really good at community…
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What I Am Reading 7/5/24
Read more: What I Am Reading 7/5/24We are heading into a holiday weekend which normally means I take every chance to escape into whatever book I’m reading. Except my daughter’s second birthday weekend is also here! I have two books to read by Wednesday for book club, so obviously my planning skills for reading are still stellar. But I’ll get there…
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Stop Talking Bad About Social Media Managers
Read more: Stop Talking Bad About Social Media ManagersI have had this happen time and time again in different variations. The social media managers are constantly on the wrong end of some really terrible words. I’ll come into a new client and have them fill out my trusty questionnaire. Somehow talk about how bad the previous social media manager happens. I used to…
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New Facebook Broadcast Channels
Read more: New Facebook Broadcast ChannelsMeta has been teasing this for a very long time, and it is finally here: Facebook Broadcast Channels are now being rolled out to Facebook pages with more than 10,000 followers. Woo hoo! Party down. Time for some fun. Wait. You’re not as excited as I am? Are you sure? Go back and read the…
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Keeping Up on Trends While You Run Your Business
Read more: Keeping Up on Trends While You Run Your BusinessWhen you’re working in social media, the only thing certain is that everything is about to change and absolutely rock your world. Trends are changing all the time, and you never know what’s coming next. To me, that’s exciting, but it’s also worrisome when you’re trying to balance doing social media, running a business and…
