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What I am reading 8/15/25
Read more: What I am reading 8/15/25It’s been a whirlwind of a week. And yet, I’m still reading. Next week, my daughter starts preschool and there’s just been this piece of me that wants to fit in all those things we didn’t get around to doing this summer. But I think I’m finally realizing a lot of things are just not…
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How to start a great relationship with a consultant
Read more: How to start a great relationship with a consultantYou’ve found the perfect consultant for your organization. Yay! Now it’s time to get to work on your relationship. The beginning will set the tone for the whole relationship, so you want to put your best foot forward. How do you do that? It’s different for every consultant, but there are a few items you…
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How to disconnect without the guilt
Read more: How to disconnect without the guiltLast week, I wrote about how being online all the time would not make you successful. I don’t know about you, but sometimes I have trouble internalizing that message. I can’t really disconnect without some level of guilt. What if I miss something? What if there’s a huge breaking story? Or what if something happens…
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Everyday moments are social media gold
Read more: Everyday moments are social media goldI have a bit of a headache this morning so I turned to ChatGPT to help me come up with a topic for today’s blog post. It gave me a bunch of topics that I dismissed immediately. And then I just got mad when I read the next topic: “From Boring to Viral: How to…
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How to retain social media clients
Read more: How to retain social media clientsI’m really good at keeping clients around for awhile. While I’ve watched other social media professionals burn through clients every year, I’m able to retain my clients for years. Do I have some great secret to how I retain my clients? Not really. Most of it is just following through on what I say I…
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What I Am Reading 8/8/25
Read more: What I Am Reading 8/8/25I am on a spree with reading and it feels good. There has been a lot going on over the last couple of months, and I had to put reading on the back bench. I didn’t like it. It didn’t feel good. And I wanted to come back to it. And then I started getting…
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Do I need to hire a social media consultant?
Read more: Do I need to hire a social media consultant?If you are asking yourself this question, it’s probably way past time that you hire a social media consultant. But let’s pretend that’s not the case. Like hiring for any position in your organization, it’s hard to decide if it’s time. Maybe you should just train someone to do it and hope for the best?…
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Being online all the time won’t make you successful
Read more: Being online all the time won’t make you successfulWhen I first started as a social media consultant, I was online all the time. It was constant, because I didn’t want to miss a thing. I wanted my clients to be so impressed with my dedication. What actually happened was that it became an addiction, and like all addictions, it was hurting me and…
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Fall in love with your client and audience
Read more: Fall in love with your client and audienceOne of my great talents with clients is my ability to fall in love fast and hard with their organization as well as their audience. I’d even go so far as to say it is my superpower. Why? Your audience responds to authentic feelings. If you hire a mercenary that doesn’t necessarily care about your…
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How to differentiate yourself to get more social media clients
Read more: How to differentiate yourself to get more social media clientsIn a world where so many people want to make money on social media, there are a lot of people clambering to make what they think is easy money. And they’ll take jobs they’re not necessarily qualified for in order to do it. That means you have to differentiate yourself, especially from this kind of…
