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Why it’s time to take Threads seriously
Read more: Why it’s time to take Threads seriouslyWith how unserious Threads can be, it’s been hard to take it seriously. It seems like such a small portion of people in the world. And is it really as good as X? Threads is on track to exceed X’s active usage, so if you’ve been holding out hope that X might make a rebound,…
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Charging a retainer with unlimited hours
Read more: Charging a retainer with unlimited hoursI remember telling a friend who was doing work for me that I charge a retainer with unlimited hours for clients. Her eyes got huge and she said, “You must get taken advantage of a lot.” The answer is simply that I don’t. Do I sometimes tiptoe into scope creep? Yes, but I’m able to…
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What I am reading 10/3/25
Read more: What I am reading 10/3/25I have been busy, so reading hasn’t been as much of a priority this week. Postseason baseball is a special time for me. I’m full of superstitions and antics people seem to forget about the second the Yankee season is over. Like my partner had no recollection that I tie something around my neck and…
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What to do when you don’t want to do anything
Read more: What to do when you don’t want to do anythingIf you’ve worked for any amount of time, you’ve come across a period where it’s hard to do anything. Maybe you’re sick (like I unfortunately have been, thanks preschooler) or maybe you’re going through a low energy period. Whatever it is, it can be a real problem when you have a full workload. So if…
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The role of side quests in social media
Read more: The role of side quests in social mediaWe went to the Ohio Renaissance Festival over the weekend. Despite the trip being cut short due to weather, our family had a blast. Because I was sick, we went on a different weekend than usual so it was a new experience. And one new experience I noticed was the tents advertising side quests. There…
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Keep your social media business simple
Read more: Keep your social media business simpleThere is no one who gets more excited about the latest tool than a social media professional. For me, my brain goes to all the new things I could do with it. Here is the problem: It gets really hard for clients when you’re constantly change your business processes because you have a new tool…
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What I am reading 9/26/25
Read more: What I am reading 9/26/25It’s been a tough week, and I have not been reading the way that I would like. My daughter burst into preschool thinking every kid would instantly be her best friend. She probably made every mistake in the book, but after checking with the teacher, I decided to let her make those mistakes without any…
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What a social media consultant can’t do for you
Read more: What a social media consultant can’t do for youIt’s not rare that I have a client come to me with wildly inappropriate goals for our work together. I don’t know if they think a social media consultant is a magician. But if I can’t manage those expectations, it’s honestly best for all of us to move on. So if you’re looking to hire…
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How not to be pushy as a social media consultant
Read more: How not to be pushy as a social media consultantWhen you’re a social media consultant, it can be really easy to slide into pushy mode. Your client isn’t making a great decision, so you want to push them to the right one. Your client wants you to give them free work, so you have to push them towards understanding why that’s unethical. These kinds…
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What I am reading 9/19/25
Read more: What I am reading 9/19/25It’s been a weird and wonderful week. And although it’s been full of library joy, I haven’t been reading as much. This week started off with a realization that this quick story about my daughter I had told on Threads was not only going viral for me, but it was also being picked up by…
