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Be Mindful of Your Social Media Audience
Read more: Be Mindful of Your Social Media AudienceWhat is the easiest way to get in trouble on your social media accounts? By not knowing what’s important to your audience and staying on top of that. Not having this kind of connection can lead you to post at the wrong time with the wrong content. And doing either of those can make you…
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Too Many Ideas and Nowhere to Put Them
Read more: Too Many Ideas and Nowhere to Put ThemI feel like I’ve been talking about a lot of sad things lately and I just want to flip the scrip to something I struggle with regularly: Too many ideas. As soon as I get a new problem or a new client to solve, my brain goes in five thousand different directions and ends up…
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Combatting Decision Fatigue on Social Media
Read more: Combatting Decision Fatigue on Social MediaEvery day, I feel like I have to make a million different decisions. Most of those decisions affect my daughter so they feel like big decisions even if they really aren’t. As a people pleasing person, any decision feels like a lot, so it’s not all that shocking that I feel like I’m in a…
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What I Am Reading 2/14/25
Read more: What I Am Reading 2/14/25It’s been gloomy here. Everything gray and my mood reflects that. I don’t have a lot of motivation. It’s just a lot of just trying to get through. So it’s an excellent time to just disappear into reading a book. Everything seems to be in the dumps right now, and I know I’m not alone…
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How to Get a Social Media Consultant Back on Course
Read more: How to Get a Social Media Consultant Back on CourseIt happens sometimes. Your social media consultant veers in another direction than you expected and you have no idea how they got there. But you need to get them back and fast. From my experience, there are usually a few different causes, and they can easily be changed. So let’s take a look at what…
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Ways to Minimize Social Media’s Affect on Your Mental Health When It is Your Job
Read more: Ways to Minimize Social Media’s Affect on Your Mental Health When It is Your JobWhat do you do when what you do for a living is possibly hurting your mental health? That’s a question many social media professionals are facing right now, and there’s no great answer. I know I’m not the only one who has looked longingly as friends have talked about digital detoxes or when they have…
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Writing with Fans in Mind
Read more: Writing with Fans in MindSo often, when I’m scrolling through social media, I see posts that were written with the organization in mind and no thought of the fans. And based on the engagement on these posts, the fans feel it. I always say fans can smell when you don’t care about them, and they can definitely sniff out…
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My Biggest Client Red Flags
Read more: My Biggest Client Red FlagsI’ve talked a lot about red flags in a social media consultant, but not as much about client red flags. Recognizing client red flags before you actually start working together can save you loads of headaches and will save you from having to fire a client. And your business will be healthier because of it.…
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What I Am Reading 2/7/25
Read more: What I Am Reading 2/7/25This has been yet another sick week in our house, so there has been a lot of escaping into reading some good books. This week disappointed me. I had it in my head that I would get our schedule completely back on track. Instead, our entire family came down with a cold and we didn’t…
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How to Build Trust with Your Social Media Consultant
Read more: How to Build Trust with Your Social Media ConsultantTrust is the biggest indicator of whether a client-consultant relationship will work. If there’s no trust, it’s going to end and it will likely end badly. It goes both ways. A good social media consultant will spend loads of time proving they should have their client’s trust. And a good client should do the same.…
