-
Start Working Towards the End of the Year Now
Read more: Start Working Towards the End of the Year NowEvery year, I see so many organizations enter the end of the year with regret. They didn’t hit their donor numbers. They didn’t hit their marketing goals or some other goal that is super important to their organization. And now they are in a mad rush to do it while every other organization is trying…
-
Highlighting Your Fans
Read more: Highlighting Your FansWhat has been by far the most effective social media marketing tactic I’ve used? That’s simple: Highlighting fans. It’s easy to do. Fans love it. And it’s the content that is most likely to be shared. Basically, it’s a no-brainer. And yet… I’m still seeing it done in a not-so-great way. So let’s buckle up…
-
Using Gratefulness as a Social Media Tactic
Read more: Using Gratefulness as a Social Media TacticYears ago, I was running a large Instagram account and part of our social media tactic for it was to develop a community who loved the product and would be willing to let us use their photographs on the account. It was super successful, and I was really proud that the client ended up paying…
-
I Don’t Have Social Media Content. What Should I Do First?
Read more: I Don’t Have Social Media Content. What Should I Do First?When starting from scratch, the tasks needed to create enough social media content to sustain you can seem insurmountable, especially when marketing budgets are being slashed and we are all expected to do more with less. So what do you do when you have all the tasks to do and they’re all vital? You start…
-
How to Do Social Video with Little to No Work
Read more: How to Do Social Video with Little to No WorkFirst off, I want to make it clear: Great social video takes work. It takes a lot of time and effort. But not many of us have the time to be great. It sounds terrible to say, but it’s just a fact. And unfortunately, video is getting to more feeds than anything else, so it’s…
-
Just Say No to Extra Twitter Characters
Read more: Just Say No to Extra Twitter CharactersElon Musk is throwing the book at Twitter Blue to try to get people to purchase it. The latest? A whole 4,000 Twitter characters if you become a subscriber. Four. Thousand. Characters. For someone who likes to write long form and not be constrained by these character limits, it’s probably enticing. But this is in…
-
Why AI Still Needs a Personal Touch on Social Media
Read more: Why AI Still Needs a Personal Touch on Social MediaAI has been on the top of everyone’s list lately. It’s creating waves that will rock so many industries. Whether that will create more work or less remains to be seen, but it will definitely change the way we work. But what about social media? I think some content marketers have been quaking in their…
-
Why I Hate Social Media Takeovers
Read more: Why I Hate Social Media TakeoversI opened up Facebook, and on the very top, there it was: another brand attempting a social media takeover, and it was going spectacularly poorly. Misspelled words, bad grammar and a person who couldn’t have been more bored if she had tried. I couldn’t stop looking and not for any of the right reasons. Here’s…
-
My Weekly Results
Read more: My Weekly ResultsI’ve never done this before and it kind of scares me to share the results of my promoting my business, but I think it’s going to be a fun adventure and you will get a look into what gets me super excited. Goal: Get Benchmark Results from a Week of Blogging Yes, my first comeback…
-
Social Media Client Questionnaire: Why I Ask What You Love
Read more: Social Media Client Questionnaire: Why I Ask What You LoveWhenever someone hires my company for social media consulting, the first thing that happens is they are given a social media client questionnaire to fill out. It’s easy to guess at what some of my questions are, but there are probably a few that would surprise you. And yes, as you can tell by the…
