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The Balance Between Control and Freedom with a Social Media Consultant
Read more: The Balance Between Control and Freedom with a Social Media ConsultantWhat is most likely to kill a social media program? A client who wants to control every move of a social media consultant. Like to the point where the consultant has to run every comment by the client. Things start feeling sluggish and the social media consultant feels uninspired. And very quickly, it trickles down…
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Inspiring a Social Media Consultant
Read more: Inspiring a Social Media ConsultantAs a social media consultant, I will be honest: There are just some clients who make it hard for me to do great work for them. These clients are very rare, but they are so exhausting that they usually stick out more than any other clients. Sometimes I feel like screaming, “I JUST WANT TO…
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Should You Be a Generalist or Pick a Niche?
Read more: Should You Be a Generalist or Pick a Niche?When you get started in running your own business, you will be faced with one question pretty quickly: Should you pick a niche? For me, it wasn’t even a question. I came out with loads of contacts in the tourism industry and I leaned into that. And social media marketing was in its infancy at…
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What Information Your Social Media Consultant Needs for Reports
Read more: What Information Your Social Media Consultant Needs for ReportsReports can be super unique to clients and consultants. No two consultants will do it the same way and no two clients need the same information. You can talk it through during onboarding, but I’ve found that clients really need to see a report to decide if what I present is what they need. So…
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Why It’s Important to Go Long With Your Social Media Consultant
Read more: Why It’s Important to Go Long With Your Social Media ConsultantI received a phone call I always love. Someone saw me speak and connected with me. They wanted to hire me as their social media consultant as soon as possible. Considering I connected with them as well, I was beyond excited. The problem? They only wanted to hire me for a week of work. They…
