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Why You Need to Give a Budget
Read more: Why You Need to Give a BudgetI was in the middle of a negotiation with a current client to get more work. They gave me no budget but did tell me a little bit about the amount of work they would like me to do. But just a little bit. So I thought through what it seemed like they were actually…
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Red Flags in a Social Media Consultant
Read more: Red Flags in a Social Media ConsultantWhen you’re working with a social media consultant, you obviously want them to care about their work. But I’ve seen consultants get downright hostile when it comes to the client because they have fully entwined their self-worth in their work. That is bad. That is so far beyond bad that they can’t even see the…
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The Choice Between Social Media Consultants and Agencies
Read more: The Choice Between Social Media Consultants and AgenciesSo you’ve decided you need to bring in someone to help with your social media. Now who do you bring in? Should you be looking for social media consultants or agencies? What’s the difference? This is a place companies find themselves in when they’re ready to bring in your help. I’m of course going to…
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Signs You Need a Social Media Consultant
Read more: Signs You Need a Social Media ConsultantFiguring out when it’s time to bring in an expert can be difficult, especially when you’re talking about a social media consultant. Do you have the budget? Is it worth spending that budget with a consultant? Might it make a bigger difference somewhere else? To be honest, those are questions only you can answer. I…
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What a Social Media Consultant Doesn’t Do
Read more: What a Social Media Consultant Doesn’t DoSo you’re about to hire a social media consultant and are ready to get going with them. You have your goals and are super excited to see some results. But wait… Is what you are expecting anywhere close to realistic? Let’s take a look at some of the unrealistic expectations I have encountered along the…
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Keeping Your Client Up-to-Date on Social Media
Read more: Keeping Your Client Up-to-Date on Social MediaMy best clients are always those that are the most educated on social media. I can talk in short form and not get bogged down in the details. In other words, this kind of client moves faster. My goal is of course to help each of my clients become my very best client or as…
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How to Prepare to Work with a Social Media Consultant
Read more: How to Prepare to Work with a Social Media ConsultantWhether it’s the first time or the tenth time you have brought a social media consultant into your business, it’s important that you prepare to make sure everyone is successful. There is the idea that social media consultants should work within a silo, but I assure you that if you leave them off onto their…
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Creating Goals for a Social Media Consultant
Read more: Creating Goals for a Social Media ConsultantThe first thing you should do when you are starting to work with a social media consultant is to set goals for this relationship. That sounds simple enough and something a client should be able to do on their own, but it tends to be more complicated. Most clients know the broad brushstrokes. They get…
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Tips for Working with Your First Consultant
Read more: Tips for Working with Your First ConsultantOne time, I had a client contact change and I kept hearing from this new client contact, “You’re my first consultant. I don’t know how to work with you.” I bent over backwards with this client contact to help her and still kept getting that same feedback. So I tried harder. But it was still…
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When It’s Time to Move On as a Consultant
Read more: When It’s Time to Move On as a ConsultantKnowing when to move on as a consultant is a weakness of mine. As long as I see any kind of potential in the client, I am staying, until that potential is taken from me. Honestly, I wish I knew how to shut down this optimism because it would do me and my business a…
