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Scope Creep: What You Need to Know
Read more: Scope Creep: What You Need to KnowThere was an awful pit laying heavy in my stomach. My client just told me to start posting on another network, because I should be able to just copy and past content from Facebook. “It shouldn’t be a huge deal.” Except it was. This network wasn’t included in our contract. I didn’t have any available…
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A Love Note to My Favorite Social Media Client
Read more: A Love Note to My Favorite Social Media ClientI have been blessed with some fantastic social media clients over the years. I have represented some amazing causes and cities I have absolutely adored. And the people I worked with have been so smart and talented. This isn’t a brag. It’s just facts. I consider myself lucky to have called each and every one…
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Become a Social-First Organization
Read more: Become a Social-First OrganizationWhen I saw this post from a Duolingo social media manager, I cheered. Social-first thinking? Having open communication with your social media manager? Empowering your social team? YES. These are all the makings of great social media marketing and will get organizations so much further. Are you thinking this sounds like a pipe dream? Do…
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Communication Between the Client and the Social Media Consultant
Read more: Communication Between the Client and the Social Media ConsultantOver the years, I have had many different kinds of clients with many different communication styles. I’m adaptable, so I tend to take my lead from the client and make my systems suit them. Is it sometimes like putting a square screw into a round hole? For sure. But, eventually, with lots of listening from…
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Why More Followers Should Never Be Your Goal
Read more: Why More Followers Should Never Be Your GoalAs I’m rebuilding my business after my maternity leave, I often look at ads for social media consultants. Too often in those ads there is the same statement: “Must get X followers by the end of the year,” and every time I shudder. These people are just asking to be scammed. But worse is that…
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How to be a Great Social Media Client
Read more: How to be a Great Social Media ClientI’m settled into my trusty recliner with a cup of coffee. The dogs are down in their home in the basement, which we affectionately call “Hell.” The cat is sleepily looking out the window while cuddled up on his cat tree. And the baby… she’s cooing to herself as she decides whether she is awake…
