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Why It’s Important to Go Long With Your Social Media Consultant
Read more: Why It’s Important to Go Long With Your Social Media ConsultantI received a phone call I always love. Someone saw me speak and connected with me. They wanted to hire me as their social media consultant as soon as possible. Considering I connected with them as well, I was beyond excited. The problem? They only wanted to hire me for a week of work. They…
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Managing Social Media Client Expectations
Read more: Managing Social Media Client Expectations“Yes, when I worked with her before, I increased her company’s engagement by 5000%.” The second those words left my mouth in a prospective social media client meeting I wanted to pluck them from the air and stuff them back in as quickly as possible. But I said it. The prospect heard it. And now…
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Integrating a Social Media Consultant into Your Team
Read more: Integrating a Social Media Consultant into Your TeamThe way I like to work with a client is fully integrated into the team, almost like an employee but of course not quite. I am a social media consultant after all and there are lines. But I still want to know everything that’s going on or at least how to quickly get the information…
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How to Provide Feedback to a Social Media Consultant
Read more: How to Provide Feedback to a Social Media Consultant“I hate this.” This was not the feedback I had expected hear from a client, especially when it comes to work we had agreed on. I took a deep breath and asked as calmly as possible, “What do you hate about it?” There was no use getting emotional about it. That wasn’t going to help…
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Mistakes While Managing a Social Media Consultant
Read more: Mistakes While Managing a Social Media ConsultantI’ve seen clients make loads of mistakes while managing social media consultants. I’ve experienced it personally and through stories from other social media consultants. Luckily, I’ve also had many wonderful clients who have gone above and beyond. That has kept me going over the years. But the fact remains that even wonderful clients can make…
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How Often Should You Get Reports
Read more: How Often Should You Get ReportsWhen you’re working with a consultant, you use your reports to make sure that they are on task and getting the numbers you expect. They allow you to get to know what’s going on without having to constantly be on the social media accounts and fill in the gaps about whether you are co-creating the…
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My Biggest Consultant Pet Peeves
Read more: My Biggest Consultant Pet PeevesI’m a consultant, so of course I have pet peeves when it comes to what other consultants do. That just goes without saying. We all do things differently, and what I see as a problem, a consultant may have experience with it working. So mostly I keep my mouth shut when it comes to what…
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Why Should a Client Stay Up-to-Date on Social Media?
Read more: Why Should a Client Stay Up-to-Date on Social Media?I’ve heard more than once. “I pay you to keep up-to-date on social media. I don’t need to know any of this.” I’ll be honest: It’s one of my least favorite things to hear from a client. And any time I do hear it, I know it’s likely that this person will not remain a…
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How to Fire a Social Media Consultant
Read more: How to Fire a Social Media ConsultantThe truth is I have been fired as a social media consultant. It’s not always my fault but sometimes it is. It just so happens that I’m not a perfect person and make mistakes. And sometimes that mistake is even staying with a client long after I figured out that they despised me. That always…
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Why You Need to Give a Budget
Read more: Why You Need to Give a BudgetI was in the middle of a negotiation with a current client to get more work. They gave me no budget but did tell me a little bit about the amount of work they would like me to do. But just a little bit. So I thought through what it seemed like they were actually…
