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Reasons why I haven’t gone after a potential client
Read more: Reasons why I haven’t gone after a potential clientI like money. Because I like giving my daughter and pets the life they deserve. So it’s not surprising that I go after almost every potential client who comes my way. Yes, I said almost. I decide not to pursue a number of potential clients during the first interaction. I drop some during the proposal…
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Everyone isn’t going to care as much as you do
Read more: Everyone isn’t going to care as much as you doSomething I have struggled with a lot over the course of my career is how much I care. You’re probably asking yourself why this is a problem. Well, there is such a thing as caring too much. It can be taken to a toxic level and cause real mental health problems like burnout. And if…
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Adding a New Service as a Business Owner
Read more: Adding a New Service as a Business OwnerA couple of things have happened recently. One is that I’m working with a pro bono client on a new service that I’ve never offered before. The second is that LinkedIn published a list of skills on the rise. Both of these had me thinking about how I decide to add a new service to…
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My Biggest Client Red Flags
Read more: My Biggest Client Red FlagsI’ve talked a lot about red flags in a social media consultant, but not as much about client red flags. Recognizing client red flags before you actually start working together can save you loads of headaches and will save you from having to fire a client. And your business will be healthier because of it.…
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Should You Ever Fire a Client?
Read more: Should You Ever Fire a Client?I remember being at a bar with a friend and she just threw her phone, exasperated. “I’m firing this client. I’m just done. DONE.” I gasped. We could fire a client? Like for real? Being so early in my business, the idea was absolutely foreign to me. I was in the process of building up…
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What to Do When You Experience Business Failure
Read more: What to Do When You Experience Business FailureWhen you’re running your own business, chances are you’ll experience failure more often than you’d like. It’s just the cost of doing business. Those business fails teach you so much and eventually you learn to fail better. But that doesn’t meant that it’s not absolutely devastating. If you get stuck in that devastation, you are…
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Professional Development and Running a Business
Read more: Professional Development and Running a BusinessYou’ve got your business going and things are looking up. You’re now looking to grow and that means learning more. But what kind of professional development can you really do? I’ve found it’s really tough out there and lots more snake oil salesmen than actual great products to help you. So where do you go…
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Should You Be a Generalist or Pick a Niche?
Read more: Should You Be a Generalist or Pick a Niche?When you get started in running your own business, you will be faced with one question pretty quickly: Should you pick a niche? For me, it wasn’t even a question. I came out with loads of contacts in the tourism industry and I leaned into that. And social media marketing was in its infancy at…
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Impostor Syndrome and Running a Business
Read more: Impostor Syndrome and Running a BusinessI am a huge sufferer of impostor syndrome. I think everyone is better than me, and eventually everyone will find out that I have no idea what I’m doing. Obviously that’s nowhere near the truth. There is not a single person out there that fully knows what they’re doing. There are just some people who…
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How to Avoid Overworking as a Business Owner
Read more: How to Avoid Overworking as a Business OwnerI live in a home that has two business owners. My partner just started his business, whereas I just celebrated twelve years of working for myself. It’s been eye opening to go through this with him, due to the different ages of our businesses and the different kinds of businesses we do (he is a…
