-
Impostor Syndrome and Running a Business
Read more: Impostor Syndrome and Running a BusinessI am a huge sufferer of impostor syndrome. I think everyone is better than me, and eventually everyone will find out that I have no idea what I’m doing. Obviously that’s nowhere near the truth. There is not a single person out there that fully knows what they’re doing. There are just some people who…
-
How to Avoid Overworking as a Business Owner
Read more: How to Avoid Overworking as a Business OwnerI live in a home that has two business owners. My partner just started his business, whereas I just celebrated twelve years of working for myself. It’s been eye opening to go through this with him, due to the different ages of our businesses and the different kinds of businesses we do (he is a…
-
Managing Social Media Client Expectations
Read more: Managing Social Media Client Expectations“Yes, when I worked with her before, I increased her company’s engagement by 5000%.” The second those words left my mouth in a prospective social media client meeting I wanted to pluck them from the air and stuff them back in as quickly as possible. But I said it. The prospect heard it. And now…
-
The Role of Values When Running Your Business
Read more: The Role of Values When Running Your BusinessWhen it comes down to it, all of us have values we hold sacred. They guide what we do and what we don’t do. Your business shouldn’t be any different. On day one of your business, you should write down what is important to you when it comes to your business. And it can be…
-
Getting Started Again
Read more: Getting Started AgainLast week was a lot. I had a multi-day migraine. My family was traveling for a wedding. And I was dealing with an extended family emergency. This was all in addition to my regular work and personal duties. There was no way I could even think about getting started on work for my business. Not…
-
Finding Motivation as a Solo Business Owner
Read more: Finding Motivation as a Solo Business OwnerFinding motivation is one of the hardest parts of being a solo business owner. When you’re just depending on yourself, it can be hard to do all the things that you need to. Who is going to know anyway? This is the number one reason why solo business owners fail. They can’t motivate themselves, and…
-
How to Personalize the Client Experience
Read more: How to Personalize the Client ExperienceSo many agencies have a set way of doing things and can’t adapt when a client needs their experience personalized. That’s one of the great things about those of us who work solo: We have the flexibility to create more personalization. Does this mean we bend over backwards and do whatever the client wants? Heck…
-
The Importance of Partnering Up in a Social Media Business
Read more: The Importance of Partnering Up in a Social Media BusinessWhen you’re running your social media business, it can sometimes feel like you are super lonely and having to do everything yourself. It’s not fun and thankfully it doesn’t have to be that way. Partnering takes away so many of those feelings. Over the years, I have partnered up with lots of other business owners…
-
Keeping Up on Trends While You Run Your Business
Read more: Keeping Up on Trends While You Run Your BusinessWhen you’re working in social media, the only thing certain is that everything is about to change and absolutely rock your world. Trends are changing all the time, and you never know what’s coming next. To me, that’s exciting, but it’s also worrisome when you’re trying to balance doing social media, running a business and…
-
Building Business Development Without Trying
Read more: Building Business Development Without TryingI told one of my friends that I was once again taking work, something that I haven’t done in awhile because I knew I couldn’t balance a new client with the demands of my child. But things changed and it was possible again. Her response was, “Well that should be easy. Business development is a…
