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My Love-Hate Relationship with Hashtags
Read more: My Love-Hate Relationship with HashtagsNew clients are always confused on my philosophy around hashtags. I am not one to use them lightly and you’ll never see them splashed all over any of my client’s posts. And that’s the opposite of most social media consultants. Why? I prioritize being able to read a post over searchability. I have found that…
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Using Gratefulness as a Social Media Tactic
Read more: Using Gratefulness as a Social Media TacticYears ago, I was running a large Instagram account and part of our social media tactic for it was to develop a community who loved the product and would be willing to let us use their photographs on the account. It was super successful, and I was really proud that the client ended up paying…
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When More Doesn’t Get You Anywhere on Social Media
Read more: When More Doesn’t Get You Anywhere on Social MediaLonger reels! More characters! When these social media announcements happen, it can be tempting to take them as a challenge. “3 minute reel lengths?! I CAN FILL THREE MINUTES!” But why? Does it really make any sense to go longer in this day and age? The easy answer is no, and it never has. Fans…
