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The Importance of Partnering Up in a Social Media Business
Read more: The Importance of Partnering Up in a Social Media BusinessWhen you’re running your social media business, it can sometimes feel like you are super lonely and having to do everything yourself. It’s not fun and thankfully it doesn’t have to be that way. Partnering takes away so many of those feelings. Over the years, I have partnered up with lots of other business owners…
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How to Get Clients as a Social Media Consultant
Read more: How to Get Clients as a Social Media ConsultantThe first thing people usually ask me when they go out on their own to be a consultant is how I get clients. I’ll admit that at the beginning of my business I was absolutely stumped on how to answer this to someone just starting out. I came out of my previous job with an…
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When It’s Time to Move On as a Consultant
Read more: When It’s Time to Move On as a ConsultantKnowing when to move on as a consultant is a weakness of mine. As long as I see any kind of potential in the client, I am staying, until that potential is taken from me. Honestly, I wish I knew how to shut down this optimism because it would do me and my business a…
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Setting Limits So You Can Do More
Read more: Setting Limits So You Can Do MoreEarly in my career, I had very few limits on my company. I was always working and chasing after more work. My hours were insane. There were days I was getting up at five am and not getting to bed until midnight. I simply cannot be that person anymore. It’s not only unhealthy but it…
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Keeping Up on Trends While You Run Your Business
Read more: Keeping Up on Trends While You Run Your BusinessWhen you’re working in social media, the only thing certain is that everything is about to change and absolutely rock your world. Trends are changing all the time, and you never know what’s coming next. To me, that’s exciting, but it’s also worrisome when you’re trying to balance doing social media, running a business and…
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My Biggest Mistake as a Business Owner
Read more: My Biggest Mistake as a Business OwnerI know we’re supposed to brag about all of our accomplishments in places like this, but I’m a human who has been a business owner for over a decade. I’m not perfect, and I’ve made a lot of mistakes. All of this is completely normal. I would actually worry about working with someone who hasn’t…
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How I Create Consistent Content
Read more: How I Create Consistent ContentSomeone said to me recently, “Boy, you write an insane amount of content.” I had to pause, because it rarely feels like a lot. But I have been posting for clients for such a long time that I have processes for putting out consistent content even when I don’t want to. I recently wrote about…
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Building Business Development Without Trying
Read more: Building Business Development Without TryingI told one of my friends that I was once again taking work, something that I haven’t done in awhile because I knew I couldn’t balance a new client with the demands of my child. But things changed and it was possible again. Her response was, “Well that should be easy. Business development is a…
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Embracing Your Weird as a Social Media Business Owner
Read more: Embracing Your Weird as a Social Media Business OwnerRunning a social media business can be hard. You are constantly courting new clients in the hopes that you connect with the perfect ones for you. That constant business courtship can start making you question everything you knew about yourself if you are not strong in who you are going into all of this. And…
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The Ingredients for Balancing Owning a Business and a Baby
Read more: The Ingredients for Balancing Owning a Business and a BabyI’ll be the first to tell you that I lucked out with babies. She is flexible and she slept through the night her first week home from the hospital. I don’t know how this happened, but it’s doubly why I’m a one and done person. I can only get the baby from hell after this.…
