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How to Personalize the Client Experience
Read more: How to Personalize the Client ExperienceSo many agencies have a set way of doing things and can’t adapt when a client needs their experience personalized. That’s one of the great things about those of us who work solo: We have the flexibility to create more personalization. Does this mean we bend over backwards and do whatever the client wants? Heck…
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Let’s Write: I’m Now Offering Writing as a Service
Read more: Let’s Write: I’m Now Offering Writing as a ServiceInstead of focusing on telling you about running a business this week, I thought it might be more fun to talk a bit about what I have been focusing on this summer: Writing. It’s not a departure from what I have been doing in the past. In fact, I have written A LOT as a…
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How to Manage Multiple Clients
Read more: How to Manage Multiple ClientsYou’ve done it. You finally have multiple clients with competing interests to juggle. You’ve been working toward this. Maybe it’s the first time you’ve ever had to do this. So you’re next question is: What do I do now? I’ve been there. I know my first time doing this on my own was rough, but…
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Keeping Your Client Up-to-Date on Social Media
Read more: Keeping Your Client Up-to-Date on Social MediaMy best clients are always those that are the most educated on social media. I can talk in short form and not get bogged down in the details. In other words, this kind of client moves faster. My goal is of course to help each of my clients become my very best client or as…
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The Importance of Partnering Up in a Social Media Business
Read more: The Importance of Partnering Up in a Social Media BusinessWhen you’re running your social media business, it can sometimes feel like you are super lonely and having to do everything yourself. It’s not fun and thankfully it doesn’t have to be that way. Partnering takes away so many of those feelings. Over the years, I have partnered up with lots of other business owners…
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How to Get Clients as a Social Media Consultant
Read more: How to Get Clients as a Social Media ConsultantThe first thing people usually ask me when they go out on their own to be a consultant is how I get clients. I’ll admit that at the beginning of my business I was absolutely stumped on how to answer this to someone just starting out. I came out of my previous job with an…
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When It’s Time to Move On as a Consultant
Read more: When It’s Time to Move On as a ConsultantKnowing when to move on as a consultant is a weakness of mine. As long as I see any kind of potential in the client, I am staying, until that potential is taken from me. Honestly, I wish I knew how to shut down this optimism because it would do me and my business a…
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Setting Limits So You Can Do More
Read more: Setting Limits So You Can Do MoreEarly in my career, I had very few limits on my company. I was always working and chasing after more work. My hours were insane. There were days I was getting up at five am and not getting to bed until midnight. I simply cannot be that person anymore. It’s not only unhealthy but it…
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Keeping Up on Trends While You Run Your Business
Read more: Keeping Up on Trends While You Run Your BusinessWhen you’re working in social media, the only thing certain is that everything is about to change and absolutely rock your world. Trends are changing all the time, and you never know what’s coming next. To me, that’s exciting, but it’s also worrisome when you’re trying to balance doing social media, running a business and…
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My Biggest Mistake as a Business Owner
Read more: My Biggest Mistake as a Business OwnerI know we’re supposed to brag about all of our accomplishments in places like this, but I’m a human who has been a business owner for over a decade. I’m not perfect, and I’ve made a lot of mistakes. All of this is completely normal. I would actually worry about working with someone who hasn’t…
