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Start Working Towards the End of the Year Now
Read more: Start Working Towards the End of the Year NowEvery year, I see so many organizations enter the end of the year with regret. They didn’t hit their donor numbers. They didn’t hit their marketing goals or some other goal that is super important to their organization. And now they are in a mad rush to do it while every other organization is trying…
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The Importance of Partnering Up in a Social Media Business
Read more: The Importance of Partnering Up in a Social Media BusinessWhen you’re running your social media business, it can sometimes feel like you are super lonely and having to do everything yourself. It’s not fun and thankfully it doesn’t have to be that way. Partnering takes away so many of those feelings. Over the years, I have partnered up with lots of other business owners…
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What I Am Reading 8/2/24
Read more: What I Am Reading 8/2/24Next week is bookclub week, which means that I throw away that lazy way I have been reading and go all-in on manic reading. This is particularly fun with a toddler who is in feral mode. If there’s chance for a mess, she’s gonna take it. If there is an opportunity to push my buttons,…
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Creating Goals for a Social Media Consultant
Read more: Creating Goals for a Social Media ConsultantThe first thing you should do when you are starting to work with a social media consultant is to set goals for this relationship. That sounds simple enough and something a client should be able to do on their own, but it tends to be more complicated. Most clients know the broad brushstrokes. They get…
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On Handling Change
Read more: On Handling ChangeChange is constant when you work in social media, and it can take its toll. Imagine having a process going super well and then a network makes an upgrade that basically makes everything go funky. Or there are many updates to the algorithm that slowly chips away at the efficacy of your social media program.…
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How to Build Social Media Relationships
Read more: How to Build Social Media RelationshipsOne of the best social media tactics is to build relationships with people who will do your marketing for you. That would be the dream, right? Having someone else do your job? Ah, if only it were as simple as having someone else do your job. It’s actually loads more difficult than that. You can’t…
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How to Get Clients as a Social Media Consultant
Read more: How to Get Clients as a Social Media ConsultantThe first thing people usually ask me when they go out on their own to be a consultant is how I get clients. I’ll admit that at the beginning of my business I was absolutely stumped on how to answer this to someone just starting out. I came out of my previous job with an…
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What I Am Reading 7/26/24
Read more: What I Am Reading 7/26/24We’re in the heart of summer, but it somehow feels like summer is ending. I’m making all of these plans for fall and trying to get in every last activity. Despite all of this, I’ve been in an excellent rhythm with my reading. I’m not overdoing it in a rush for once, and it feels…
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Tips for Working with Your First Consultant
Read more: Tips for Working with Your First ConsultantOne time, I had a client contact change and I kept hearing from this new client contact, “You’re my first consultant. I don’t know how to work with you.” I bent over backwards with this client contact to help her and still kept getting that same feedback. So I tried harder. But it was still…
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On Disappointing Yourself
Read more: On Disappointing YourselfI’m an expert at disappointing myself. I have such a high standard for myself and the things that I do that it’s just improbable that I’ll ever achieve that level. But sometimes I do and boy does that feel good. So for that reason, I’m always chasing the improbable. However there are the times I…
