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Think Small on Social Media
Read more: Think Small on Social MediaWe are so programmed to constantly think of going bigger that it’s not surprising that we think that way on social media. Chase after bigger influencers, get bigger engagement and more. Makes sense, right? But what if I told you that in most cases it’s better to think small when it comes to social media?…
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Building a Community on Social Media
Read more: Building a Community on Social MediaOn most social media pages, I see the audience is treated more like people you push information at than anything else. That misses huge opportunities to get your content in front of more people by using more community techniques. And if you aren’t treating your audience like a community, it is very likely social networks…
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How to Manage Multiple Clients
Read more: How to Manage Multiple ClientsYou’ve done it. You finally have multiple clients with competing interests to juggle. You’ve been working toward this. Maybe it’s the first time you’ve ever had to do this. So you’re next question is: What do I do now? I’ve been there. I know my first time doing this on my own was rough, but…
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What I Am Reading 8/16/24
Read more: What I Am Reading 8/16/24This has been a weird week. I haven’t been feeling well, so all I’ve wanted to do was curl up with some good reading. But of course I was too tired to really do as much as I would have like. Kids are going back to school this week as well. It’s the middle of…
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What a Social Media Consultant Doesn’t Do
Read more: What a Social Media Consultant Doesn’t DoSo you’re about to hire a social media consultant and are ready to get going with them. You have your goals and are super excited to see some results. But wait… Is what you are expecting anywhere close to realistic? Let’s take a look at some of the unrealistic expectations I have encountered along the…
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The Social Media Support System
Read more: The Social Media Support SystemIf you’d ask me what got me through my day-to-day for all these years of working for myself, it would honestly be my social media support system. They make the rollercoaster that is this life so much more manageable. My highs are celebrated with people who get it and my lows have a cushion I…
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Why Timing is Still Important to Social Media
Read more: Why Timing is Still Important to Social MediaWhenever I speak on social media, I always talk about timing. The timing of a post is one of the main factors that determines whether a post will be successful. And still, I see some weird stuff. I’ll see a post at 6 am EST for a page that purports to be a national organization.…
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Keeping Your Client Up-to-Date on Social Media
Read more: Keeping Your Client Up-to-Date on Social MediaMy best clients are always those that are the most educated on social media. I can talk in short form and not get bogged down in the details. In other words, this kind of client moves faster. My goal is of course to help each of my clients become my very best client or as…
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What I Am Reading 8/9/24
Read more: What I Am Reading 8/9/24This was book club week, which is always a chaotic week of me trying to read two books in one week so everything is fresh in my mind for the meet up. That means I chose reading over housework. No regrets on that at all, as I scramble to get caught up on everything I…
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How to Prepare to Work with a Social Media Consultant
Read more: How to Prepare to Work with a Social Media ConsultantWhether it’s the first time or the tenth time you have brought a social media consultant into your business, it’s important that you prepare to make sure everyone is successful. There is the idea that social media consultants should work within a silo, but I assure you that if you leave them off onto their…
