-
Why You Need to Give a Budget
Read more: Why You Need to Give a BudgetI was in the middle of a negotiation with a current client to get more work. They gave me no budget but did tell me a little bit about the amount of work they would like me to do. But just a little bit. So I thought through what it seemed like they were actually…
-
Somebody Hates Me on Social Media. Now What?
Read more: Somebody Hates Me on Social Media. Now What?This happens time and time again to me: Someone decides to voice how much they hate what I had to say or what I posted for a client on social media. Sometimes it happens in a mild way and it’s not too much to shrug off. Sometimes they go for the jugular and I have…
-
Bringing Emotions to Your Writing
Read more: Bringing Emotions to Your WritingA great writer does a lot of things that a good writer doesn’t. They constantly practice and experiment. And they bring emotions to their writing. Why is emotion such an important aspect of writing? It is the part that brings people in and makes them feel something. And it is what makes your audience remember…
-
Building Trust for Your Solo Business
Read more: Building Trust for Your Solo BusinessRecently, things have gone downhill for a local organization. It has meant the cancellation of a lot of programs my family and many other families have come to depend on. To say some trust has been broken as this organization tries to rebuild is putting it mildly. Luckily, enough of us care about these programs…
-
What I Am Reading 9/20/24
Read more: What I Am Reading 9/20/24I feel like this was our real back to school week, so it’s a miracle that I got any reading done. My daughter has been excited to finally get into our real fall schedule with all of her activities in full swing. She ran into the gym at the local rec center a little apprehensive,…
-
Red Flags in a Social Media Consultant
Read more: Red Flags in a Social Media ConsultantWhen you’re working with a social media consultant, you obviously want them to care about their work. But I’ve seen consultants get downright hostile when it comes to the client because they have fully entwined their self-worth in their work. That is bad. That is so far beyond bad that they can’t even see the…
-
The Importance of Cocktail Hour
Read more: The Importance of Cocktail HourCocktail hour holds a special place in the history of our country. But here’s a big secret: Its importance had very little to do with the drinking that occurred. And its importance didn’t have much to do with the timing either. It could have been at any time during the day and still have served…
-
The Followers Tag on Facebook
Read more: The Followers Tag on FacebookBased on my notifications, a lot of you have figured out that if you tag @followers on Facebook, your fans will get a notification that you posted. A LOT OF YOU HAVE FIGURED THIS FOLLOWERS TAG OUT. I’ll be honest: I’m not paying attention to these notifications anymore. It’s annoying to get tagged in posts…
-
How to Personalize the Client Experience
Read more: How to Personalize the Client ExperienceSo many agencies have a set way of doing things and can’t adapt when a client needs their experience personalized. That’s one of the great things about those of us who work solo: We have the flexibility to create more personalization. Does this mean we bend over backwards and do whatever the client wants? Heck…
-
What I Am Reading 9/13/24
Read more: What I Am Reading 9/13/24This has been a weird week of preparation, so reading wasn’t at the top of my list. What are we preparing for? We go to our full fall schedule next week as all of my daughter’s activities are finally in full swing. I’m looking forward to this, but also AGH! ALL THE ACTIVITIES! It’s honestly…
