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Why You Need to Plan
Read more: Why You Need to PlanI’m seeing a trend that is troublesome. It’s a trend towards not making a plan. Instead, more and more marketers are flying by the seat of their pants hoping something works. For so many reasons, that’s unacceptable. “But social media is ever-changing and we need to remain nimble and responsive!” Um, it’s not changing that…
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On Emotion
Read more: On EmotionI am a person who has always had big emotions. For years, I didn’t know how to handle them and they would take me over in ways that were not healthy. But now? I have a whole set of coping skills and can put these emotions to work for me. Not only is it healthier,…
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I Have Too Much Social Media Content. What Should I Do?
Read more: I Have Too Much Social Media Content. What Should I Do?Last week, we talked about what to do when you have no social media content, so of course this is a good time to talk about what to do you if you have too much. Some people won’t believe this, but I frequently have had clients come to me with the problem that they have…
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Embracing Your Weird as a Social Media Business Owner
Read more: Embracing Your Weird as a Social Media Business OwnerRunning a social media business can be hard. You are constantly courting new clients in the hopes that you connect with the perfect ones for you. That constant business courtship can start making you question everything you knew about yourself if you are not strong in who you are going into all of this. And…
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What I Am Reading 5/31/24
Read more: What I Am Reading 5/31/24This has been a short week after a long weekend. I don’t know how the weather was in your neck of the wood, but there was quite a bit of rain during my long weekend. That meant lots of great reading time, and the books were SO. GOOD. I’m still making my way through too…
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Communication Between the Client and the Social Media Consultant
Read more: Communication Between the Client and the Social Media ConsultantOver the years, I have had many different kinds of clients with many different communication styles. I’m adaptable, so I tend to take my lead from the client and make my systems suit them. Is it sometimes like putting a square screw into a round hole? For sure. But, eventually, with lots of listening from…
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Why I Write About Social Media & Mental Health
Read more: Why I Write About Social Media & Mental HealthAs we close Mental Health Awareness Month, I wanted to write about why social media and mental health is so important to me. Whether what I’m posting about this is helping I can’t fully say. I just know that talking about topics of this magnitude is always a good first step to action. And boy…
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I Don’t Have Social Media Content. What Should I Do First?
Read more: I Don’t Have Social Media Content. What Should I Do First?When starting from scratch, the tasks needed to create enough social media content to sustain you can seem insurmountable, especially when marketing budgets are being slashed and we are all expected to do more with less. So what do you do when you have all the tasks to do and they’re all vital? You start…
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What I Am Reading 5/24/24
Read more: What I Am Reading 5/24/24The weather is getting warmer and warmer here, so I’ve been spending a little more time in the air conditioning with a good book. What happened to mild weather? I feel like I missed it somehow. I always have dreams of lounging in my backyard while working or reading, but the weather is never quite…
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When It is Not a Social Media Strategy
Read more: When It is Not a Social Media StrategyRecently, on Threads, a man posted his strategy for the rest of 2024. He then proceeded to list the number of times he would be posting on different networks. A woman reposted his post with the comment, “This is not a strategy.” Predictably, she was roasted by a certain kind of internet dweller with taunts…
