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Handling Writing Feedback
Read more: Handling Writing FeedbackThe other day, I read a post on LinkedIn saying that finding a writer that can handle feedback on their writing and not take it personally is rare. Not all that surprising. We’re putting our heart out there and hoping someone will love it. It’s disappointing when they seemingly don’t. But if you can’t handle…
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Professional Development and Running a Business
Read more: Professional Development and Running a BusinessYou’ve got your business going and things are looking up. You’re now looking to grow and that means learning more. But what kind of professional development can you really do? I’ve found it’s really tough out there and lots more snake oil salesmen than actual great products to help you. So where do you go…
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What I Am Reading 1/10/25
Read more: What I Am Reading 1/10/25You would think that a couple snow days would equal more reading, but nope. I’m remote and my daughter does homeschool lessons. We were as busy as ever. But maybe we were a little cozier and not as worried about moving super fast. And maybe there were loads of warm drinks as we watched the…
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How to Handle a Disagreement with Your Social Media Consultant
Read more: How to Handle a Disagreement with Your Social Media ConsultantWe’re al very unique people, so we don’t agree on everything. So it’s not surprising that you’ll have a disagreement with your social media consultant from time to time. It’d be weird if you didn’t. I always view a big part of my job as aligning the interests of the client an the audience in…
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How to Keep Going
Read more: How to Keep GoingIt’s a new year! And we’ve made ALL the resolutions and ALL the goals. Because this year is going to be different and we’re going to keep going no matter what. Until we don’t. Maybe ALL the resolutions and ALL the goals you had in mind were a bit much. Maybe you were overenthusiastic during…
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My Love-Hate Relationship with Hashtags
Read more: My Love-Hate Relationship with HashtagsNew clients are always confused on my philosophy around hashtags. I am not one to use them lightly and you’ll never see them splashed all over any of my client’s posts. And that’s the opposite of most social media consultants. Why? I prioritize being able to read a post over searchability. I have found that…
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Should You Be a Generalist or Pick a Niche?
Read more: Should You Be a Generalist or Pick a Niche?When you get started in running your own business, you will be faced with one question pretty quickly: Should you pick a niche? For me, it wasn’t even a question. I came out with loads of contacts in the tourism industry and I leaned into that. And social media marketing was in its infancy at…
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What I Am Reading 1/3/25
Read more: What I Am Reading 1/3/25We are finally getting out of the holiday season and things are starting to get back to normal. And that means back to lots of reading! I don’t know about everyone else, but I’m excited for normal schedules. I’m excited for normal food and normal activities. No more stuffing all the magic I can into…
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What Information Your Social Media Consultant Needs for Reports
Read more: What Information Your Social Media Consultant Needs for ReportsReports can be super unique to clients and consultants. No two consultants will do it the same way and no two clients need the same information. You can talk it through during onboarding, but I’ve found that clients really need to see a report to decide if what I present is what they need. So…
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What I Am Reading 12/20/24
Read more: What I Am Reading 12/20/24The holidays are almost here and yet I’m still reading. This week marked the eighth anniversary of my friend’s murder and much as I tried, I just didn’t have it in me to get everything that NEEDED to get done while also writing a whole lot. So this was a week that I decided to…
